Kusuma, I Gede Wahyu Artha and Endayani, Fatmasari and Krisnanto, Aditya Budi and Khouroh, Umu (2024) Social media marketing impact on Gen Z's brand engagement, awareness and image. Manajemen dan Bisnis (MABIS), 23 (2). pp. 480-490. ISSN ISSN: 1412-3789 ; e-ISSN: 2477-1783

Angelia, Monica and Khouroh, Umu (2023) Peran Promosi Penjualan “Korean Wave” sebagai Mediator Brand Ambassador dengan Minat Beli Konsumen Produk “Somethinc”. Bismar: Business Management Research, 2 (1). pp. 51-67. ISSN 2827-8267

Islami, Nungky Wanodyatama and Khouroh, Umu (2022) Strategi Pengembangan Taman Wisata Air Wendit Pada Masa Pandemi Covid-19 Di Kabupaten Malang. Karta Rahardja : Jurnal Pembangunan Dan Inovasi, 4 (2). pp. 1-14. ISSN 2686-309X (E) ; ISSN: 2686-2212 (P)

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu and Windhyastiti, Irany (2022) Implementasi Social-Bricolage Entrepreneurship dan Digital Marketing sebagai Strategi Resiliensi Pelaku Program Pekarangan Pangan Lestari. Jurnal Bisnis dan Manajemen, 9 (2). pp. 150-160. ISSN 1829-7528 Online: 2581-1584

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2022) The Role of Pentahelix's Effective Collaboration in Developing the Frugal Innovation Strategy for the “Pekarangan Pangan Lestari (P2L)” Program. In: 7th International Conference of Graduate School on Sustainability : Sustainable Innovation Legal Policy, Alternative Technology and Green Economy, November 4-5, 2022, Universitas Merdeka Malang.

Windhyastiti, Irany and Khouroh, Umu and Aristanto, Eko (2022) The Role of Quadruple Helix in Supporting Sustainability of Culinary Business. In: 7th ICGSS Sustainable Innovation Legal Policy, Alternative Technology and Green Economy, November 4-5, 2022, Universitas Merdeka Malang.

Aristanto, Eko and Hidayatullah, Syarif and Windhyastiti, Irany and Khouroh, Umu and Rachmawati, Ike Kusdyah (2022) Obstacles of Micro and Small Business Access to Kredit Usaha Rakyat (KUR) Program. Management and Business Review, 6 (1). pp. 50-58. ISSN 2541‐5808

Windhyastiti, Irany and Khouroh, Umu and Aristanto, Eko (2022) Peran Perencanaan Skenario dan Flexibel Budget Pada Bisnis Kuliner dalam Menghadapi Ketidakpastian di Masa Pandemi. In: Seminar Nasional Kepariwisataan #3 - 2022: Kebangkitan Tourpreneur Masa New Normal, 8 Juni 2022, Universitas Merdeka Malang.

Alvianna, Stella and Hidayatullah, Syarif and Windhyastiti, Irany and Khouroh, Umu (2022) The Role of Green Tourism Perception, Environmental Concern and Intention of Participation in Green Tourism on Environmentally Responsible Tourism Behavior. Jurnal Manajemen dan Kewirausahaan (JMDK), 10 (1). pp. 79-87. ISSN 2540-8259

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2022) Strategi Frugal Innovation Melalui Pemanfaatan Pekarangan Pangan Lestari (P2L) sebagai Penyangga Pengembangan Desa Wisata di Kabupaten Malang. In: Seminar Nasional Kepariwisataan (SENORITA) #3 2022, June 8, 2022 – June 9, 2022, Universitas Merdeka Malang.

Nurindah, Sari Wenni and Puspita, Maya Mega and Khouroh, Umu (2022) Peran Mediasi Kinerja Keuangan Dalam Hubungan Antara Struktur Modal Dengan Nilai Perusahaan. Bismar: Business Management Research, 1 (1). pp. 19-27. ISSN 2827-8267

Islami, Nungky Wanodyatama and Khouroh, Umu (2021) Analisis Faktor-Faktor Yang Mempengaruhi Balita Stunting Dan Tantangan Pencegahannya Pada Masa Pandemi. Karta Rahardja : Jurnal Pembangunan Dan Inovasi, 3 (2). pp. 6-19. ISSN 2686-309X (E) ; ISSN: 2686-2212 (P)

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Inovasi dan Daya Saing UMKM di Era New Normal: dari Triple Helix Model ke Quadruple Helix Model. Jurnal Manajemen dan Kewirausahaan (JMDK), 9 (2). pp. 152-162. ISSN 2540-8259

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Resilience Strategy for The Tourism Sector in the New Normal Era : Pentahelix Synergy. In: International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021, 8 September 2021, Universitas Merdeka Malang.

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Pengembangan Model Bisnis Desa Wisata Di Era New Normal. In: Seminar Nasional Kepariwisataan (SENORITA) #2 2021, July 14, 2021 – July 15, 2021, Universitas Merdeka Malang.

Hidayatullah, Syarif and Farhan, Ahmad and Khouroh, Umu and Respati, Harianto and Rachmawati, Ike Kusdyah (2021) Collaboration of Image Interactive Technology and Technology Acceptance Models with Perceived Trust on Purchase of Goods in Online Shop. International Journal of Innovative Science and Research Technology, 6 (1). pp. 1105-1112. ISSN 2456-2165

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu (2021) Investment attractiveness rating and factors affecting. Accounting, 7 (1). pp. 161-166. ISSN 23697407

Khouroh, Umu and Windhyastiti, Irany and Ratnaningsih, Christina Sri (2021) Kapabilitas Dinamik dan Keunggulan Bersaing: Dinamisme Lingkungan Moderator ataukah Driver? Jurnal Samudra Ekonomi dan Bisnis, 12 (1). pp. 18-34. ISSN 2089-1989 ; E-ISSN 2614-1523

Khouroh, Umu and Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Optimalisasi Triple Helix Dalam Meningkatkan Inovasi dan Daya Saing UMKM di Era New Normal. In: Seminar Nasional dan Call For Paper Fakultas Ekonomi UNIBA Surakarta, 2021, Universitas Batik Surakarta.

Zharfaningrum, Dhia and Hidayatullah, Syarif and Khouroh, Umu and Windhyastiti, Irany and waris, Abdul (2020) Determinan Keputusan Pembelian Online di Instagram: Perspektif Promosi, Kemudahan, Kualitas Informasi dan Kepercayaan. Jurnal Studi Manajemen dan Bisnis, 7 (2). pp. 169-178. ISSN 2460-3775 (Online) ; 2355-9543 (Print)

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu and waris, Abdul (2020) Investment Attractiveness Assessment (Comparison Batu City and Malang City). In: 5th ICGSS International Conference of Graduate School on Sustainability, November 5-6, 2020, 5-6 November 2020, Universitas Merdeka Malang.

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu (2020) Determinan Kunci Dalam Meningkatkan Serapan Tenaga Kerja Sektor Industri. In: Seminar Nasional Sistem Informasi 2020, 20 Oktober 2020, Universitas Merdeka Malang.

Aristanto, Eko and Khouroh, Umu and Ratnaningsih, Christina Sri (2020) Dinamika Kebijakan Program Kredit Usaha Rakyat (KUR) di Indonesia. Jurnal Manajemen dan Kewirausahaan (JMDK), 8 (1). pp. 85-95. ISSN 2540-8259

Hidayatullah, Syarif and Khouroh, Umu and Windhyastiti, Irany and Patalo, Ryan Gerry and Waris, Abdul (2020) Implementasi Model Kesuksesan Sistem Informasi DeLone And McLean Terhadap Sistem Pembelajaran Berbasis Aplikasi Zoom Di Saat Pandemi Covid-19. Jurnal Teknologi dan Manajemen Informatika (JTMI), 6 (1). pp. 44-52. ISSN 1693-6604

Prastiwi, Francisca Triyana Resti and Ratnaningsih, Christina Sri and Windhyastiti, Irany and Khouroh, Umu (2020) Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention. Jurnal Bisnis dan Manajemen, 7 (1). pp. 55-60. ISSN 1829-7528 Online: 2581-1584

Surachmad, Rian and Khouroh, Umu (2020) Corporate Social Responsibility, Good Corporate Governance, Dan Nilai Perusahaan : Kinerja Keuangan Sebagai Mediator. Jurnal Bisnis dan Manajemen, 7 (2). pp. 161-170. ISSN 1829-7528 Online: 2581-1584

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu and Aristanto, Eko (2020) How to Create Provincial Investment Attraction. Journal of Critical Reviews, 7 (19). pp. 7021-727. ISSN ISSN- 2394-5125

Khouroh, Umu and Sudiro, Achmad and Rahayu, Mintarti and Indrawati, Nur Khusniyah (2020) The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs. Management Science Letters, 10 (3). pp. 709-720. ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)

Khouroh, Umu and Pamungkasih, Estri (2019) Pengembangan Pantai Sipelot Dengan Pendekatan Kawasan Perikanan Terpadu Di Desa Pujiharjo Kecamatan Tirtoyudo Kabupaten Malang. Karta Rahardja : Jurnal Pembangunan Dan Inovasi, 1 (2). pp. 43-54. ISSN 2686-309X (E) ; ISSN: 2686-2212 (P)

Khouroh, Umu and Windhyastiti, Irany and Handayani, Krisnawuri (2019) Peran Kebijakan Pemerintah Dalam Memperkuat Aliansi Strategis Dan Meningkatkan Daya Saing Ekonomi Kreatif. Jurnal Manajemen dan Kewirausahaan (JMDK), 7 (2). pp. 205-224. ISSN 2540-8259

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu and waris, Abdul (2019) Role Of The Online Single Submission (OSS) To Increase The City Investment Attraction. In: 4th International Conference of Graduate School on Sustainability, 11-12 Okrober 2019, University of Merdeka Malang, Indonesia.

Windhyastiti, Irany and Hidayatullah, Syarif and Khouroh, Umu (2019) How To Increase City Investment Attraction. International Journal of Scientific and Technology Research, 8 (9). pp. 1070-1073. ISSN 2277-8616

Khouroh, Umu and Abdullah, Fatima and Handayani, Krisnawuri (2019) The Role Of Strategic Alliance In Mediating The Relationship Between Environmental Dynamism And Sustainable Competitive Advantage. International Journal of Scientific and Technology Research, 8 (9). pp. 469-475. ISSN 2277-8616

Khouroh, Umu and Abdullah, Fatima and Handayani, Krisnawuri (2018) Improving Sustainable Competitive Advantage Of Creative Industry Through Strategic Alliances To Overcome Environmental Turbulence. In: 3rd International Conference of Graduate School on Sustainability (ICGSS) (ICGSS) 2018, 22-23 September 2018, Universitas Merdeka Malang.

Hidayatullah, Syarif and Rachmawati, Ike Kusdyah and Khouroh, Umu and Windhyastiti, Irany (2018) Development of Tourist Village Model Through “Pokdarwis” Empowerment and Information Technology Utilization. European Journal of Business and Management, 10 (23). pp. 22-28. ISSN 2222-1905 (Paper) 2222-2839 (Online)

Hidayatullah, Syarif and Rachmawati, Ike Kusdyah and Khouroh, Umu and Windhyastiti, Irany (2017) The Effectivity of “Pokdarwis” Role on Successfully Marketing of Tourism Village Towards “Mega Tourism: Batu City For The World”. In: International Conference “Sustainable Development Goals 2030 Challenges and Its Solutions”, 11-12 August 2017, Universitas Merdeka Malang.

Khouroh, Umu and Abdullah, Fatima (2016) Brand Social Responsibility Dan Corporate Social Responsibility Dalam Rangka Meningkatkan Reputasi Dan Daya Saing Organisasi. Jurnal Manajemen dan Kewirausahaan (JMDK), 4 (1). pp. 101-112. ISSN 2540-8259

Fristin, Yuntawati and Supanto, Fajar and Khouroh, Umu (2016) Implementasi Model Penilaian Kinerja Berbasis Knowledge Management Score Card Guna Meningkatkan Kualitas Dan Kemandirian Lembaga Keuangan Mikro BKAD Di Jawa Timur. Jurnal Keuangan dan Perbankan, 20 (2). pp. 322-333. ISSN 1410-8089 ; 2443-2687 (Online)

Khouroh, Umu and Abdullah, Fatima (2015) Accelerated And Extended "Share And Care" Model To Develop Socio-Preneur In Malang. IOSR Journal of Business and Management (IOSR-JBM), 17 (7). pp. 23-32. ISSN p-2319-7668 ; e-2278-487X

Fristin, Yuntawati and Supanto, Fajar and Khouroh, Umu (2015) Assessment of Performance Based on Knowledge Management Scorecard to Increase Quality and Independence of Bkad in East Java. Academic Research International, 6 (1). pp. 387-396. ISSN 2223-9944, e ISSN: 2223-9553

Khouroh, Umu and Fristin, Yuntawati (2014) Pengembangan Model Inkubator Perdesaan Berbasis Kawasan Melalui Sinergitas “BIG” (Business, Intellectual, Government) Dalam Rangka Penciptaan Wirausaha Baru Di Kabupaten Malang. Jurnal Manajemen & Kewirausahaan, 2 (1). pp. 1-14. ISSN 2301-9093

Windhyastiti, Irany and Ratnaningsih, Christina Sri and Khouroh, Umu (2013) Pengembangan Model “Hybrid Blending Financial” : Upaya Mencari Format Ideal Dalam Meningkatkan Perluasan Akses KUR Bagi Usaha Mikro Dan Kecil. Jurnal Manajemen dan Kewirausahaan, 2 (1). pp. 1-10.

Supanto, Fajar and Khouroh, Umu (2012) Masterplan Pengembangan Penanaman Modal KOta Pasuruan: Laporan Akhir Penelitian Mandiri. UNSPECIFIED. UNSPECIFIED. (Unpublished)

Supanto, Fajar and Khouroh, Umu (2009) Model Pemberdayaan TKI Purna Berbasis Potensi Ekonomi Daerah Melalui Analytical Hierarchy Process (AHP) Dalam Rangka Penciptaan Wirausaha Baru (Studi Pada Kecamatan Sumbermanjing Dan Kecamatan Dampit Kabupaten Malang) : Laporan Akhir Penelitian HIbah Bersaing. UNSPECIFIED. UNSPECIFIED. (Unpublished)

Firdiansjah, Achmad and Khouroh, Umu and Windhyastiti, Irany (2004) Persepsi wisatawan terhadap daerah tujuan wisata kota Batu dan dampaknya terhadap segmentasi pasar. Jurnal Ekonomi, 8 (2).

Windhyastiti, Irany and Khouroh, Umu (2003) Kualitas pelayanan jasa pendidikan di Fakultas Ekonomi Universitas Merdeka Malang (pendekatan servqual). Jurnal Penelitian, 15 (2). pp. 543-555. ISSN 1410-7295