Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993, Rachmawati, Ike Kusdyah, Khouroh, Umu ORCID: https://orcid.org/0000-0001-8543-9044 and Windhyastiti, Irany (2018) Development of Tourist Village Model Through “Pokdarwis” Empowerment and Information Technology Utilization. European Journal of Business and Management, 10 (23). pp. 22-28. ISSN 2222-1905 (Paper) 2222-2839 (Online)

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Abstract

Tourism sector is the one of the leading sectors of Batu City in Indonesia. To facilitate the achievement of the
target of marketing Batu City in the international world, Government of Batu City can explore the natural
attractions or the uniqueness of local tourism through the development of Rural Tourism. In early stage the
development of Tourism Village in Batu City is done by forming Community Based Tourism called Pokdarwis.
This research is a case study on Pokdarwis in Village of Pesanggrahan, Junrejo, Dadaprejo and Tulungrejo in
Batu City. Analytical techniques used in this study is descriptive analysis. Based on the results of data analysis in
three locations of tourism villages shows that Pokdarwis still has not played an effective role in tourism
activities. Only one village is Tulungrejo Village whose Pokdarwis activities are visible. In general, Pokdarwis in
three villages faced obstacles in the implementation of activities in terms of: 1) Pokdarwis members still lacked
awareness about the importance and benefits of increasing tourism activities in the region, 2) Pokdarwis
members still due independently marketing and promoting their personal business, not their region; 3) The
Government of Tourism Department does not coordinate and assist them intensively. These three things,
hampered the development of tourist villages. In fact in these three villages each has excellent potential that can
be developed. Therefore, to improve the role of Pokdarwis it is suggest that the goverment must empower
Pokdarwis trough : 1) conduct socialization and training to open the the community mind about the importance
and benefits of tourism activities development in the region; 2) help choose a reliable leader; and 3) conduct
intensive coordination and assistance. In general it can be concluded that the existence of Pokdarwis needs to be
supported and nurtured continuously, so that it can play a more effective role in mobilizing public participation
in creating conducive environment and atmosphere to improve and develop tourism activities around tourism
destinations. In addition it also needs the introduction of information technology for Pokdarwis to promote the
potential of their village.

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