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Resilience Strategy for The Tourism Sector in the New Normal Era : Pentahelix Synergy

Khouroh, Umu ORCID:, Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Resilience Strategy for The Tourism Sector in the New Normal Era : Pentahelix Synergy. In: International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021, 8 September 2021, Universitas Merdeka Malang.

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This study aims to explore the impact of the COVID-19 outbreak on tourism in Batu City and formulate a resilience strategy. This study uses a model-building method with a descriptive approach, this is based on the purpose of research that examines tourism problems in Batu City as a result of the COVID-19 outbreak. Several strategies and programs have been inventoried for tourism recovery in Batu City, namely: rebranding of Batu City tourism, innovation for tourism village, development health protocol awareness movement, tour package innovation, institutional strengthening. All parties in the pentahelix (academics, business, community, government and media) play an important and significant role in the development of Batu City tourism. The pentahelix synergy in tourism recovery in Batu City is an effective strategy. Some strategies and programs that are implemented will not be optimal if one party does not play a maximum role. Therefore, collaboration is absolutely needed in the restoration of tourism in Batu City.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Umu Khouroh NIDN: 0017067202
Uncontrolled Keywords: Resilience Strategy, New Normal Era, Pentahelix Synergy
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Rita Juliani
Date Deposited: 04 Jun 2023 11:51
Last Modified: 04 Jun 2023 11:51

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