Zainudin, Iskandar M. (2024) Pemanfatan Media Sosial Sebagai Media Pemasaran UMKM Olahan Minyak Kelapa di Nusa Tenggara Timur (Studi Kasus Produk Fonara Brand di Desa Wewit Kecamatan Adonara Tengah Kabupaten Flores Timur). Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

This study aims to determine the use of social media as a marketing medium for MSME processed coconut oil in East Nusa Tenggara. Marketing communication is a communication activity carried out to convey messages with the aim of marketing the product of the brand to consumers. Social media is a communication medium that can convey messages by utilizing internet technology. Facebook is one of the most widely used social media in this study, researchers used a qualitative descriptive method. Data collection techniques used in this study were interviews and observation. The object of this research is the use of social media as a marketing medium for MSME processed coconut oil in Wewit Village, Central Adonara District, East Nusa Tenggara. By utilizing Facebook media as a means to market products. The results of the study show that to utilize social media Facebook is used as a marketing communication medium for MSME products processed coconut oil, the fonara brand. The marketing plan that was carried out, namely Situation Analysis and Time Frame, where to observe conditions in the environment around the results of the majority of Wewit Village, Central Adonara District, East Flores Regency using Facebook media, people like to shop online, often look for trending items, The rare thing that is used is to utilize Facebook media to market Fonara brand products and sell products that are much needed. Target Market where product marketing is the consumer of the product being offered. The existence of a program to provide services between goods to consumers. The monitoring process re-observes the marketing process that has been carried out in order to find out how the marketing process is not suitable to be implemented, or the marketing process can be applied to the next product because it is effective to be implemented through Facebook media.

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