Pristifa, Angela Valentina Permata (2023) Pengaruh Motivasi Dan Citra Destinasi Terhadap Keputusan Berkunjung Wisatawan Petik Apel Mandiri Kota Batu. Diploma thesis, Program Diploma Kepariwisataan.
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Abstract
Berwisata adalah salah satu pilihan terbaik mengurangi kejenuhan kesibukan sehari-hari. Kota Batu Jawa Timur adalah salah satu kota yang kaya akan tempat wisata, wisata buatan maupun wisata alam. Petik Apel Mandiri adalah satu dari destinasi wisata di Kota Batu. Dengan mengusung konsep wisata kebun, wisatawan dapat menikmati alam, mengkonsumsi langsung buah yang dipetik di kebun.
Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan citra destinasi terhadap keputusan berkunjung wisatawan Petik Apel Mandiri Kota Batu. Penelitian menggunakan metode kuantitatif melalui penyebaran kuesioner. Sampel dipilih dengan metode purposive sampling diperoleh 97 responden melalui rumus Cochran. Teknik analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan motivasi dan citra destinasi berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan ditunjukkan dengan hasil
sebesar 72,5% dan motivasi adalah variabel paling berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan Petik Apel Mandiri Kota Batu.
Traveling is one of the best options to reduce the boredom of daily activities. Batu City, East Java is a city that is rich in tourist attractions, artificial tourism and natural tourism Petik Apel Mandiri is one of the tourist destinations in Batu City. By carrying out the concept of garden tourism, tourists can enjoy nature, directly consuming the fruit in the garden. This research aims to determine the influence of motivation and destination image on the decision to visit Batu City Petik Apel Mandiri tourists. The research uses quantitative methods through distributing questionnaires. The sample was selected using a purposive sampling method, obtaining 97 respondents using the Cochran formula. The data analysis technique uses linear multiple regression analysis. The results of the research show that motivation and destination image have a positive and significant influence on tourists' visiting decisions as shown by a result of 72.5% and motivation is the variable that has the most positive and significant influence on the visiting decisions of Petik Apel Mandiri tourists in Batu City.
| Item Type: | Thesis (Diploma) |
|---|---|
| Additional Information: | Angela Valentina Permata Pristifa NIM: 19054000004 ; Widji Astuti NIDN: 0703036301 |
| Uncontrolled Keywords: | Motivasi Wisatawan, Citra Destinasi, Keputusan berkunjung wisatawan |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Program Diploma Kepariwisataan > D4 Destinasi Wisata |
| Depositing User: | Rita Juliani |
| Date Deposited: | 25 Apr 2025 03:21 |
| Last Modified: | 25 Apr 2025 03:21 |
| URI: | https://eprints.unmer.ac.id/id/eprint/4965 |
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