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Pengaruh Daya Tarik Wisata Dan Amenitas Terhadap Kepuasan Pengunjung Di Destinasi Wisata Air Terjun Coban Lanang Kota Batu

Chothofiah, Afrina Rizqi (2023) Pengaruh Daya Tarik Wisata Dan Amenitas Terhadap Kepuasan Pengunjung Di Destinasi Wisata Air Terjun Coban Lanang Kota Batu. Diploma thesis, Program Diploma Kepariwisataan Universitas Merdeka Malang.

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Abstract

Destinasi Wisata Coban Lanang merupakan wisata edukasi alam berupa air terjun yang mengutamakan edukasi, kelestarian alam, dan lingkungan yang berkelanjutan. Kepuasan Pengunjung menjadi faktor yang berperan besar dalam suatu destinasi wisata. Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Daya Tarik Wisata dan Amenitas terhadap Kepuasan Pengunjung di Destinasi Wisata Air Terjun Coban Lanang. Penelitian menggunakan 92 wisatawan yang pernah berkunjung ke Destinasi Wisata Air Terjun Coban Lanang sebagai responden. Metode penelitian ini menggunakan metode kuantitatif yang bersifat deskriptif.
Teknik pengambilan data berpedoman pada kuesioner yang diukur menggunakan skala likert. Hasil penelitian adalah (1) Daya Tarik Wisata berpengaruh terhadap Kepuasan Pengunjung di Destinasi Wisata Air Terjun Coban Lanang, (2) Amenitas berpengaruh terhadap Kepuasan Pengunjung di Destinasi Wisata Air Terjun Coban Lanang, (3) Daya Tarik Wisata dan Amenitas secara bersama-sama memiliki pengaruh terhadap Kepuasan Pengunjung di Destinasi Wisata Air Terjun Coban Lanang.

Coban Lanang Tourism Destination is a natural educational tour in the form of a waterfall that prioritizes education, nature conservation, and a sustainable environment. Visitor satisfaction is a factor that plays a major role in a tourist
destination. The purpose of this study was to determine the effect of tourist attractions and amenities on visitor satisfaction at the Coban Lanang Waterfall tourism destination. The study used 92 tourists who had visited the Coban Lanang Waterfall as respondents. This research method uses a descriptive quantitative method. The data collection technique was guided by a questionnaire which was measured using a Likert scale. The results of the research are (1) Tourist Attraction affects Visitor Satisfaction at Coban Lanang Waterfall Tourism Destinations, (2) Amenity affects Visitor Satisfaction at Coban Lanang Waterfall Tourism Destinations, (3) Tourist Attractions and Amenities together have influence on Visitor Satisfaction at Coban Lanang Waterfall Tourism Destinations.

Item Type: Thesis (Diploma)
Additional Information: Afrina Rizqi Chothofiah NIM: 18054000019 ; Fitria Earlike Anwar Sani NIDN: 0702058904
Uncontrolled Keywords: Tourist Attraction, Amenity, and Visitor Satisfaction.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Program Diploma Kepariwisataan > D4 Destinasi Wisata
Depositing User: Rita Juliani
Date Deposited: 23 Apr 2025 04:01
Last Modified: 23 Apr 2025 04:01
URI: https://eprints.unmer.ac.id/id/eprint/4883

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