Jelau, Aloysius Sigismund (2023) Pengaruh Promosi,Harga Dan Citra Terhadap Minat Kuliah Di Feb Universitas Merdeka Malang (Study Kasus Mahasiswa Manajemen Semester Iii Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang). Undergraduate thesis, Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang.

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Abstract

ABSTRACT Interest is something that arises after receiving stimulation from the product hesees, from there an interest arises in trying the product until in the end the desire arises tobuy in order to have it. Interest is influenced by several factors, including promotion, price,and image. Promotion, price and good image will have a positive impact on interest incollege. Quantitative Research. The research location for the Management Department in thethird semester of the Faculty of Economics and Business, Merdeka University, Malang.The research sample is the third semester students of Management FEB UNMERMalang, totaling 82 students. The data analysis technique used is validity test, reliabilitytest, classic assumption test, f test, t test, r test. The results of this study indicate that interest in studying at FEB UNMER Malang isinfluenced by promotion, price, and image. Promotion proved to have a positive effect oninterest with a value of 0.258. Price also has a positive effect on interest in college with avalue of 0.276. And image also has a positive effect on interest in college with a value of0.600. The variable that has the most dominant influence is the Image variable with a regressioncoefficient value of 0.600

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