Sitompul, Edward Roland (2024) Analisis Persepsi Business Intelligence di PT CSS Menggunakan Model TAM Dan UTAUT2. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Information technology innovation in a business context is an important component in helping company growth. Lack of information technology can hider the ability to achieve a company’s goals. Business intelligence is the right step has a positive impact through the decision making process by transforming data and visualization.
The purpose of this research is to be a measurement tool for the influence factors of information technology adoption by a person and evaluate the factors that influence the use of information technology by the community by distributing questionnaires at the PT CSS sales office. The research models used are TAM and UTAUT2, which are related to the research topic. The data analysis technique used applies the PLS-SEM method by utilizing the SmartPLS 4 and Excel tools. The results of the analysis obtained through the R-Square percentage and hypothesis
testing are that a person's interest in accepting and using information technology is influenced by attitude, effort, motivation, social influence and one's habits.

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