Prasetio, M Dian (2024) Pengaruh Lokasi, Harga, dan Kualitas Pelayanan terhadap Keputusan Pelanggan JnT Express Jalan Terusan Dieng di Kota Malang (Studi pada Mahasiswa Manajemen Angkatan 2020). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This research is about the influence of location, price and service quality on JnT express customers' decisions on the Dieng Canal, Malang City. Aims to determine the impact of improving location quality, price and service quality on customer decisions. This research uses primary data, namely the instrument of distributing questionnaires distributed to management students at Merdeka University, Malang Angaktan 2020. The sampling used in this research is the convenience sampling method, the Slovin method. The number of management students at the Merdeka University of Malang class of 2020 who were sampled in this research was 69 management students at the Merdeka University of Malang class of 2020. Based on the research results, it is known that the influence of location, price and quality partially influences customer decisions for management students at Merdeka University Malang class of 2020, understanding location, price and quality simultaneously influences customer decisions for management students at Merdeka University Malang class of 2020. Quality of service becomes the independent variable that partially has the most dominant influence on customer decisions.

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