Megartha, Dyah Ajeng Kartini (2023) Pengaruh Media Sosial Dan E-Wom Terhadap Minat Berkunjung Wisatawan Ke Santerra De Laponte, Kabupaten Malang. Diploma thesis, Program Diploma Kepariwisataan Universitas Merdeka Malang.
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Abstract
Wisata Santerra De Laponte terletak di Jalan Trunojoyo, Desa Pandesari, Kecamatan Pujon, dapat ditempuh dengan jarak 26 km dan 1 jam perjalanan dari Kota Malang. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Media Sosial dan E-Wom Terhadap Minat Berkunjung. Populasi dalam penelitian ini adalah pengunjung yang semua orang yang berminat berkunjung ke Santerra De Laponte yang berusia 15 tahun keatas sebesar 100 responden. Teknik analisis yang digunakan dalam penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Analisis Deskriptif Responden, Distribusi Frekuensi, Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Koefisien Determinasi (R2), dan Uji Hipotesis. Hasil analisi dan pembahasan diperoleh Media Sosial berpengaruh terhadap Minat Berkunjung, E-Wom berpengaruh terhadap Minat Berkunjung dan variabel E-Wom berpengaruh paling dominan terhadap Minat berkunjung.
Santerra De Laponte Tourism is located on Trunojoyo Street, Pandesari Village, Pujon District, can be reached with a distance of 26 kilometers and 1 hour drive from Malang City. The purpose of this study is to find out and analyze the influence of social media and e-wom on visiting interest. The population in this study were all people who were interested in visiting and who had never been to Santerra De Laponte aged 15 years and over by 100 respondents. The analysis technique used in this research uses validity test, reliability test, respondent descriptive analysis, frequency distribution, classical assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis test.
The results of the analysis and discussion show that Social Media has an effect on Visiting Interests, E-Wom has an effect on Visiting Interests and the E-Wom variable has the most dominant influence on Visiting Interests.
| Item Type: | Thesis (Diploma) |
|---|---|
| Additional Information: | Dyah Ajeng Kartini Megartha NIM: 19054000031 ; Syarif Hidayatullah NIDN: 0731057101 |
| Uncontrolled Keywords: | Media Sosial, E-Wom, Minat Berkunjung |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Program Diploma Kepariwisataan > D4 Destinasi Wisata |
| Depositing User: | Rita Juliani |
| Date Deposited: | 28 Apr 2025 03:05 |
| Last Modified: | 28 Apr 2025 03:40 |
| URI: | https://eprints.unmer.ac.id/id/eprint/4991 |
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