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Pengaruh Daya Tarik Wisata Dan Harga Terhadap Keputusan Berkunjung Ke Taman Safari Indonesia II Jawa Timur

Kristiawan, Daniel (2023) Pengaruh Daya Tarik Wisata Dan Harga Terhadap Keputusan Berkunjung Ke Taman Safari Indonesia II Jawa Timur. Diploma thesis, Program Diploma Kepariwisataan.

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Abstract

Daya tarik wisata mempunyai enam komponen penting yaitu, attraction, accessibility, amenities, available packages, activities, dan ancillary services. Salah satu yang identik dengan pariwisata adalah destinasi wisata. Penelitian ini mengacu pada destinasi wisata berbasis konservasi khususnya Taman Safari Indonesia II Jawa Timur. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik dan harga terhadap keputusan berkunjung wisatawan Taman Safari Indonesia II Jawa Timur. Teknik penentuan sampel menggunakan simple random sampling dengan jumlah sampel 68 menggunakan kuesioner kepada wisatawan yang pertama kali memutuskan berkunjung ke Taman Safari Indonesia II Jawa Timur. Teknik analisis data penelitian menggunakan regresi berganda. Berdasarkan pengitungan SPSS versi 22 diperoleh hasil pengaruh 52,1% bahw terdapat pengaruh signifikan antara daya tarik wisata dan harga terhadap keputusan berkunjung, dan harga paling berpengaruh positif dan signifikan terhadap keputusan berkunjung.

Tourist attraction have six important components, namely attractiveness, accessibility, facilities, available packages, activities and additional services. One thing that is identical with tourism is tourist destinations. This research refers to
conservation-based tourist destinations, especially Taman Safari Indonesia II Jawa Timur. This research purposed to determine the influence of attractiveness and price on the decision to visit at Taman Safari Indonesia II Jawa Timur. The sampling technique used simple random sampling with 68 respondents by distributing questionnaires to tourists who first time decided to visit Taman Safari Indonesia II Jawa Timur. The data analysis technique uses multiple regression. Based on SPSS version 22 calculations, the results show 52,1% that there is a significant influence between tourist attraction and price on the decision to visit, and price has the most positive and significant influence on the decision to visit.

Item Type: Thesis (Diploma)
Additional Information: Daniel Kristiawan NIM: 19054000037 ; Widji Astuti NIDN: 0703036301
Uncontrolled Keywords: daya tarik wisata, harga, keputusan berkunjung
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Program Diploma Kepariwisataan > D4 Destinasi Wisata
Depositing User: Rita Juliani
Date Deposited: 25 Apr 2025 07:29
Last Modified: 25 Apr 2025 07:29
URI: https://eprints.unmer.ac.id/id/eprint/4968

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