Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Ms Glow (Studi pada Mahasiswa Manajemen Unmer Malang Angkatan 2020)

Daeli, Ekonomis (2024) Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Ms Glow (Studi pada Mahasiswa Manajemen Unmer Malang Angkatan 2020). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

The development of beauty products in Indonesia has experienced rapid and rapid progress. Currently, beauty products such as Skincare have experienced a very rapid increase and have become a necessity for people in Indonesia. Almost all people in Indonesia use beauty products, not only women, but men can also use beauty products to meet their daily needs, because they provide benefits such as moisturizing the skin, and whitening and brightening the skin, tightening the skin, shrinking pores, removing acne scars, and preventing dull skin. Operational Definition of Variables, Indicators and Question Items The Influence of Product Quality, Brand Image, and Price on Purchase Decisions for MS Glow Products Based on theresults of testing, data analysis, and the explanation above, this study concludes thats imultaneously (simultaneously) the independent or independent variables product quality), brand image and price) have a significant influence on the dependent variable (dependent) purchase decision (Y) of MS Glow products among Management students ofthe 2020 class of Merdeka University of Malang. Simultaneously or together the three independent variables of product quality, brand image, and price have a significant influence on the purchase decision of MS Glow products. This means that product quality, brand image and price are considerations for Merdeka University Malang students when deciding to purchase MS Glow products.

Item Type:	Thesis (Undergraduate)
Additional Information:	Ekonomis Daeli NIM : 20022000206
Uncontrolled Keywords:	Product Quality, Brand Image, Price, Purchasing Decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Gendhis Dwi Aprilia
Date Deposited:	25 Apr 2025 01:49
Last Modified:	25 Apr 2025 01:49
URI:	https://eprints.unmer.ac.id/id/eprint/4960

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