Pengaruh Affiliate Marketing, Flash Sale, dengan Mediasi Free Shipping terhadap Keputusan Pembelian pada Marketplace Shopee (Studi Kasus pada Pengguna Shopee di Kalangan Mahasiswa Universitas Merdeka Malang)

Atmaja, Dear (2024) Pengaruh Affiliate Marketing, Flash Sale, dengan Mediasi Free Shipping terhadap Keputusan Pembelian pada Marketplace Shopee (Studi Kasus pada Pengguna Shopee di Kalangan Mahasiswa Universitas Merdeka Malang). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

Preview	Text HALAMAN AWAL.pdf Download (1MB) \| Preview
Preview	Text BAB I.pdf Download (170kB) \| Preview
	Text BAB II.pdf Restricted to Repository staff only Download (214kB)
	Text BAB III.pdf Restricted to Repository staff only Download (122kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (522kB)
	Text BAB V.pdf Restricted to Repository staff only Download (50kB)
Preview	Text DAFTAR PUSTAKA.pdf Download (119kB) \| Preview
Preview	Text HASIL CEK PLAGIASI.pdf Download (402kB) \| Preview

Abstract

Purchasing decision is a consumer behavior in selecting and assessing various options available based on certain reasons consumers consider the most profitable. This study aims to determine and analyze the effect of affiliate marketing, flash sales, with free shipping mediation on purchasing decisions at the Shopee marketplace (case study on Shopee users among students at Merdeka University Malang). The number of samples used in this study was 90 people, using the simple random sampling method. Data collection was obtained from distributing questionnaires. The data analysis technique usedis the Partial Least Square (PLS) method using Smart PLS software. The results showed that 1) affiliate marketing has no significant effect on the purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 2) flash sales have a directand significant effect on the purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 3) free shipping is able to mediate the effect of affiliate marketing variables on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 4) free shipping is not able to mediate the effect of flash sale variables on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 5) free shipping has a significant effect on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace.

Item Type:	Thesis (Undergraduate)
Additional Information:	Dear Atmaja NIM : 20022000153
Uncontrolled Keywords:	Affiliate Marketing, Flash Sale, Free Shipping, Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Gendhis Dwi Aprilia
Date Deposited:	23 Apr 2025 05:50
Last Modified:	23 Apr 2025 05:50
URI:	https://eprints.unmer.ac.id/id/eprint/4906

Actions (login required)

View Item

Search for collections on University of Merdeka Malang Repository