Rolan, Apolonius (2022) Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Barang Fashion Preloved pada Mahasiswa Unmer Malang. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

The desire to have quality fashion with famous brands makes most Indonesians interested in buying used fashion at a more affordable price. The emergence of preloved goods as an alternative encourages thep ara of prelove
d goods business peoplewho are in Indonesia to be able to create their own attraction that is able to distinguish them from other preloved goods business people in order to influence someone to be encouraged in making purchase
decisions. Therefore, researchers conducted a study to determine the influence of product quality, price and promotion on the decision to purchase preloved fashion items on students of independent universities. The sample in this study was 99 people, primary data was obtained through equalization answers from respondents using the likert scale, a data analysis tool using SPSS. The results of this study show that product quality, price, and promotion
simultaneously or as a whole affect the decision to purchase preloved fashion items at Merdeka University of Malang students. Partially purchasing decisions are influenced by price and promotion with unidirectional relationships,
whereasprice variables have a dominant influence on purchasing decisions. Researchers suggest that researchers should then focus more on marketing a single retail or store that sells preloved fashion items, in order to provide
benefits for store or retail entrepreneurs in increasing product sales, and also add other free variables such as askes, product information, social factors and others.

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