PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG

ROSITA, YUNIDA (2023) PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG. Diploma thesis, FAKULTAS EKONOMI DAN BISNIS.

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Abstract

This study aims to analyze and determine the effect of trust and satisfaction both partially and simultaneously on customer loyalty. The number of samples in this study were 100 respondents. The sampling technique used purposive sampling. The data collection technique used a questionnaire. The data analysis used is multiple linear regression analysis. The results showed that variable trust and variable satisfaction partially and simultaneously affect customer loyalty.

Item Type:	Thesis (Diploma)
Additional Information:	YUNIDA ROSITA NIM : 20061000018
Uncontrolled Keywords:	Kepercayaan, Kepuasan, Loyalitas nasabah
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > D3 Perbankan dan Keuangan
Depositing User:	fufu Fudllah Wahyudiyah
Date Deposited:	05 Dec 2023 03:52
Last Modified:	12 Feb 2024 04:30
URI:	https://eprints.unmer.ac.id/id/eprint/3823

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