Habibie, Muhammad Hussen (2020) Peran Komunikasi Remaja dalam Meningkatkan Minat Remaja untuk Menggunakan Produk Kecantikan Korea (Studi pada Remaja Penggemar K-Pop di Kota Malang). Undergraduate thesis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang.

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Abstract

Humans are social beings who communicate with others in their daily lives. Humans will always want to talk, exchange ideas, send and receive information, share experiences, cooperate with other people to fulfill needs, and so on.
Communication can occur anywhere, whether in society, organizations or groups to interact with each other.
Group communication can make it easier for the members in it to exchange information. The purpose of exchanging this information is to reach an agreement that the group wants to be better off. Everyone who is involved in group communication can be either the sender of the message or the recipient of the message. The role of group communication that occurs among teenagers today is
mostly about Korean fever or the Korean Wave. More precisely, these teenagers have a tendency towards South Korea. And it must be admitted that Korea has many
special attractions, one of which is beauty products.
The phenomenon of teenagers' interest in using Korean beauty products is spreading rapidly among teenagers. Teenagers want clean facial skin like idol artists who advertise Korean beauty products. Beauty products are currently experiencing a fairly rapid development. Currently, beauty products are a daily necessity that must be met.
Currently, Korean culture is indeed in demand in various countries including Indonesia, including its teenagers. Because teenagers are very easy to follow trends that are popular. With the popularity of Korean culture among teenagers, this can affect the lifestyle of teenagers. In this case, teenagers are shaping their self-image so that they can be seen as good. For that, improving physical appearance can also improve self-image to become more positive.

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