Persepsi masyarakat tentang promosi objek wisata kampung warna warni kota Malang melalui media sosial facbeook

Busira, Grasela Adriyana (2020) Persepsi masyarakat tentang promosi objek wisata kampung warna warni kota Malang melalui media sosial facbeook. Undergraduate thesis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang.

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Abstract

Tourism isanactivitythatdirectlytouchesandengagesthecommunity,thusbringinga varietyofbenefitstothelocalcommunityanditssurroundings.Eventourism issaidtohave extraordinary break-down energy, which is able to make local people experience metarmorphoseinvariousaspects.dynamicactivitiesthatinvolvemanypeopleandenliven variousbusinessfields,intheareaofglobalizationtoday,thetourism sectorwillbethemain driveroftheworldeconomyandbecomeaglobalizedindustry.Oneoftheprovincesin IndonesiathathastourismpotentialistheprovinceofEastJava.Wheretheprovinceholdsalot oftourism potentialandvaried,rangingfromculturaltourism,naturetourism,religioustourism, culinarytourism andindustrialtourism OneofthetouristattractionsinthecenterofMalangis thecolorfulvillageofJodipanwhichisanewtouristspot,namelyreshufflefrom slumsthat werealmostevictedbythecitygovernmentofMalang.Withthesetouristattractionsdirectlyor indirectlyhaveopenedjobsforthepeopleofJodipanvillage,bothfrom tradingwhetherfood, crafts.Thisstudyaimstodeterminehow perceptionsaboutthepromotionofcolorfulvillage tourismobjectsthroughsocialmedia/fecebook Themethodusedbyresearchersinthisthesisresearchisadescriptivequalitative approach,whereresearchisconductedbasedonnaturalconditionsinthefieldtoexplore informationwithouttryingtoinfluenceinformants.Throughaqualitativedescriptiveapproach, thedatageneratedisdescriptivedatanotintheform ofnumbers,butintheform ofwritten words,oralandconcepts. TheresultsofthisstudyindicatethatFacebooksocialmediahasaveryimportantrolein spreadingtourism informationorforpromotioninthetourismsector.Choosingtherightmedia willhaveabigimpactonapromotion.ThisisanopportunityforthecommunityaroundJodipan tourismtobemorecreativeindevelopingtourismandeconomicpotential.

Item Type:	Thesis (Undergraduate)
Additional Information:	Grasela Adriyana Busira NIM: 16033000093
Uncontrolled Keywords:	Community Perception, Tourism Promotion, Facebook Social Media.
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User:	Gendhis Dwi Aprilia
Date Deposited:	04 Apr 2023 03:59
Last Modified:	04 Apr 2023 03:59
URI:	https://eprints.unmer.ac.id/id/eprint/3158

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