Nurdewanto, Bambang, Amrullah, Fikri and Sonalitha, Elta ORCID: https://orcid.org/0000-0001-6517-3314 (2017) AplikasiI Market Matching Untuk Pencarian tujuan Ekspor Produk UMKM. In: Seminar Nasional Sistem Informasi (SENASIF) Fakultas Teknologi Informasi Universitas Merdeka Malang, 2017, Fakultas Teknologi Informasi, Universitas Merdeka Malang.

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Abstract

MSME is a community business group that does not yet have an integrated system as a large industry, making it difficult to access information about the location of foreign markets. This research develops Market Matching Application for determining the location of foreign marketing and the number of products that must be exported to reduce the number of losses due to the congestion of turnover of goods making it profitable for MSME. Steps to develop a Market Matching System are identification and analysis of ongoing export marketing activities in MSME, designing a marketing system appropriate to the analysis, establish market matching system, and system implementation. Market Matching application produces recommendation of export destination according to product category and requirement level of importer.

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