Salsabila, Salma (2025) Pengaruh Kontrol Diri terhadap Celebrity Worship pada Dewasa Awal Penggemar K-Pop. Undergraduate thesis, Universitas Merdeka Malang.

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Abstract

The purpose of this study is to determine the influence of self-control on celebrity worship in the early adulthood of K-pop fans in the city of Malang. The method used in this study is a quantitative method involving 100 respondents. Sample determination using accidental sampling technique. The measuring tools used were the self-control scale (α = 0.880) and the celebrity worship scale (α = 0.717). The data analysis technique uses simple linear regression. The results of the data analysis showed the value of the regression coefficient p=0.000<0.05 with a value of R2=0.37. Based on these results, it can be concluded that there is a positive relationship between self-control and celebrity worship in the early adulthood of K-pop fans in the city of Malang. Self-control affects celebrity worship by 37%, while it is influenced by other factors. This study provides information that self-control can affect the high and low celebrity worship in early adulthood of K-pop fans. The implication in this study is that self-control in early adulthood of K-pop fans in the city of Malang is high, they can still have high celebrity worship by not becoming obsessive.

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