Wicaksono, Galuh Dhanu Hargo (2025) Hubungan Intensitas Penggunaan Media Sosial Instagram terhadap Gaya Hidup Hedonis pada Generasi Z. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

The purpose of this study is to determine the relationship between the intensity of Instagram social media use and hedonic lifestyle in generation Z. This study uses a quantitative regression method with a sample of 385. The sample determination in this study uses snowball sampling. The measuring instrument used is the Social Media Use Intensity Scale (SIPMS) (α = 0.806) and the Hedonic Lifestyle Scale (α = 0.952). The analysis technique uses regression with α = 0.929, t = -19.026 with a significance of 0.00 (<0.05). Based on this, it indicates that the influence is significant. This study provides an understanding regarding the relationship between the intensity of Instagram social media use and the hedonic lifestyle behavior of generation Z. Therefore, research on the intensity of Instagram social media use and hedonic lifestyle is that social media can influence the lifestyle of generation Z, so it is necessary to educate wisely in using digital media, both by individuals and through the role of family, school, and society.

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