Sihombing, Theresha Ayu Nobelia (2023) Citra Tubuh dengan Pembelian Impulsif Skincare pada Remaja Perempuan Kulit Kecokelatan. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

This research aims to know whether there is a relationship between body image and impulsive buying of skincare in adolescent girl with tanned-skin. This study uses a quantitative approach with a correlational research type. Adolescent girls are the population in this study and are included in an unknown population. The research sample is adolecents girls with tanned-skin, aged 13-21 years and using skincare with a large sample of 99 respondents calculated using the Lemeshow formula. Sampling using purposive sampling method. Measuring tool in this study is to use a scale of body image and impulse buying scale. The researcher provided an image of the Fitzpatrcik color scale at the beginning of the identity screening so that respondents could screen their skin color independently according to their skin color. The reliability of the body image scale and the impulsive buying scale has a reliability above 0.9 with very reliable criteria. Data analysis in this study used non-parametric analysis of the Spearman Rank correlation test which showed that there was a relationship between body image and impulsive buying with p = 0.003 (p <0.05). The direction of this relationship is negative relationship, it means that if body image is high, then impulse buying will be low. If body image is low then impulse buying will be high. The body image of the respondents in this study is included in the moderate category with a proportion of 52.5% and impulsive buying is included in the moderate category with a proportion of 54.5%.

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