Kamarudin, Lutviah (2024) Pengaruh Kontrol Diri Terhadap Perilaku Konsumtif Pada Generasi Millenial Pengguna E-Wallet. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

This study aims to determine whether there is an influence between self-control and consumptive behavior in the millennial generation of e-wallet users. the research method used is quantitative method. The population in this study is infinite with the criteria of the millennial generation with an age range of 24-39 years old who use e- wallet. the sampling technique used is accidental sampling. Taking the number of participants as many as 100 using the theory of lemeshow. The data collection method uses a consumptive behavior scale and a self-control scale. The data analysis technique used is correlation. Based on the results of data analysis, a significance value of 0.000 (p <0.05) was obtained with a value (R-square) of 0.287. These results indicate that self-control has an influence of 28.7% on consumptive behavior in millennial generation e-wallet users.

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