Tuauni, Marleks Romensa (2023) Perancangan Desain User Interface (UI) Dan User Experience (UX) Aplikasi Pemesan Menu Cafe. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Ordering food at traditional stalls is still often done manually, which can cause errors and reduce customer satisfaction. Application technology trends in the F&B industry have grown rapidly in recent years. Therefore, the application of application technology with User Interface (UI) and User Experience (UX) in digital product development. This research aims to evaluate and improve user experience through the application of the Design Thinking method in the design of food ordering applications is becoming increasingly important. Cafe Mamimichel's is a business in the culinary sector engaged in the food and beaverage sector. Based on the results of interviews with the cafe owner, food sales activities are only based on word of mouth because of its location close to Merdeka University, Malang. If orders are quite busy at lunch the cafe owner often feels overwhelmed because of the large number of customers. Then a solution is needed to solve this problem by making a design plan using the design thinking method. Based on these results, it can be concluded that the design that has been designed is very good and in line with business needs, and can be accepted by potential users. The research results show that applications developed using a combination of the Design Thinking method and testing using the SUS method achieve a high level of user satisfaction. This study provides recommendations for the development of food ordering applications to increase user satisfaction and cafe competitiveness.

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