Arifiyani, Ferent Cindy (2023) Analisa Pemanfaatan Microsite Sebagai Digitalisasi Katalog Pada Toko Indieglo Computer. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

In business, businesses experience changes in the era of all-technology, namely in terms of the system. In business, of course there are still several businesses whose systems are still implementing conventional systems and turning digital or a business digitization phenomenon occurs. Indieglo Computer is a computer electronics store in Malang. For the sales system at Indieglo Computer, it uses a convention business model in running its business, when a customer comes to provide a printed catalog to offer a product, but with limited product space, this incomplete printed catalog does not attract the attention of the customer. Therefore this report makes a sales development in Indieglo computer, the self-development method is to digitize the catalog by utilizing the microsite feature. This report has produced a catalog digitization system in which these products are poured into e- commerce as an online catalog and microsite to support increased sales, as well as forming consumer relationships that can meet consumer needs, as well as making connections from e-commerce used and social media so that they get information the same one. The data in the online questionnaire survey results for 80 respondents who are Indieglo Computer customers or potential customers, namely that the results of my final thesis show that customers are interested in digitizing the Indieglo Computer catalog on the microsite.

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