Andriani, Andriani (2024) Analisis Penerapan Pemilihan Harga Terbaik Online Shop Menggunakan Metode Analytical Hierarchy Process (Studi Kasus Konsumen Online Shop Lazada dan Shopee di Lingkungan Universitas Merdeka Malang). Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

To meet people's needs, online shopping has become a popular choice for making sales and purchases. This is no longer considered taboo, especially in Indonesia, where 170 million people actively use the internet or social media. The study data management plan involves utilizing primary data collected through distributing AHP questionnaires and using a web scraping as a comparison of the best prices for online shops such as Shoppe, and Lazada. A purposive sampling technique was used for this study, which involves selecting respondents for a purposeful questionnaire. In total, 60 people were selected as population representatives to complete the survey. Respondents to this study were active students at Merdeka University Malang who had used or bought products in the three research applications online. This is due to find out the level of comparison of the best price values for online shopping from two applications, namely: Shoppe, and Lazada.

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