Panggalo, Indriana Patricia (2023) Analisis Atraksi Dan Citra Destinasi Dalam Memengaruhi Memorable Tourism Experiences Di Destinasi Patung Tuhan Yesus Memberkati Tana Toraja-Sulawesi Selatan. Diploma thesis, Program Diploma Kepariwisataan Universitas Merdeka Malang.
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Abstract
Kabupaten Tana Toraja merupakan kabupaten di Sulawesi Selatan yang berkembang pesat dengan pariwisatanya. Salah satu destinasi di kabupaten Tana Toraja yang menarik hingga saat ini adalah destinasi Patung Tuhan Yesus Memberkati. Tujuan dari pembangunan patung ini untuk meningkatkan daya tarik wisatawan sekaligus memberikan alternatif wisata religi di Tana Toraja. Penelitian ini dilakukan bertujuan untuk meneliti pengaruh atraksi dan citra destinasi terhadap memorable tourism experiences di destinasi Patung Tuhan Yesus Memberkati di Tana Toraja. Variabel yang digunakan adalah Atraksi dan Citra Destinasi sebagai variabel bebas, sedangkan variabel memorable tourism experiences adalah variabel terikat. Teknik pengambilan sampel dalam penelitian menggunakan cara purposive sampling dengan cara menyebarkan kuesioner dalam bentuk google form kepada 150 responden. Analisis yang digunakan meliputi pengujian validitas, reliabilitas, uji asumsi klasik, uji hipotesis dan regresi linear berganda menggunakan bantuan SPSS. Berdasarkan hasil olah perangkat lunak SPSS didapatkan hasil bahwa terdapat pengaruh signifikan antara atraksi dan citra destinasi terhadap memorable tourism experiences, dan ada pengaruh yang dominan antara citra destinasi terhadap memorable tourism experiences.
Tana Toraja Regency is a district in South Sulawesi that is growing rapidly with its tourism. One of the interesting destinations in Tana Toraja district is the Statue of the Lord Jesus Blessing. The purpose of the construction of this statue is to increase tourist attraction while providing an alternative to religious tourism in Tana Toraja. This study aims to examine the effect of Attractions and Destination Image on Memorable Tourism Experiences at the destination of the Lord Jesus Blessing Statue in Tana Toraja. The variables used are Attractions and Destination Image as independent variables, while the Memorable Touris Experiences as the dependent variable. The sampling technique in this study used purposive sampling by distributing a questionnaires in the form of a google form to 150 respondents. The analysis used includes testing the validity, reliability, classical assumption test, hypothesis
testing and multiple linear regression using SPSS. Based on the results of SPSS software processing, it is found that there is a significant influence between attraction and destination image on memorable tourism experiences, and there is a
dominant influence between destination image on memorable tourism experiences.
| Item Type: | Thesis (Diploma) |
|---|---|
| Additional Information: | Indriana Patricia Panggalo NIM: 18054000080 ; Widji Astuti NIDN: 0703036301 |
| Uncontrolled Keywords: | Atraksi, Citra Destinasi, dan Memorable Tourism Experiences |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Program Diploma Kepariwisataan > D4 Destinasi Wisata |
| Depositing User: | Rita Juliani |
| Date Deposited: | 16 May 2025 07:03 |
| Last Modified: | 16 May 2025 07:04 |
| URI: | https://eprints.unmer.ac.id/id/eprint/5260 |
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