Delitsa, Indira Aprilia (2023) Pengaruh Green Tourism Dan Slow Tourism Terhadap Sustainable Ecotourism Melalui Keputusan Berkunjung Di Desa Wisata Nglanggeran, Gunungkidul. Diploma thesis, Program Diploma Kepariwisataan Universitas Merdeka Malang.

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Abstract

Pariwisata berkelanjutan telah menjadi sorotan utama dalam upaya menjaga keseimbangan antara pertumbuhan ekonomi dan pelestarian lingkungan serta budaya didukung dengan adanya konsep green tourism dan slow tourism. Desa Wisata Nglanggeran dipilih sebagai lokasi penelitian karena merupakan destinasi yang mengedepankan keberlanjutan ekologi dan budaya. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Green Tourism dan Slow Tourism terhadap Sustainable Ecotourism melalui Keputusan Berkunjung di Desa Wisata Nglanggeran. Populasi dalam penelitian adalah orang yang berkunjung di Desa Wisata Nglanggeran, dengan total responden sebesar 100 responden. Teknik analisis yang digunakan dalam penelitian ini adalah menggunakan Uji Validitas, Uji Reliabilitas, Analisis Statistik Deskriptif, Uji Asumsi Klasik, Analisis Regresi 2 Model dan Pengujian Hipotesis. Berdasarkan hasil analisis dan pembahasan diketahui bahwa Green Tourism tidak berpengaruh signifikan terhadap Keputusan Berkunjung, sedangkan Slow Tourism berpengaruh signifikan terhadap Keputusan Berkunjung. Selanjutnya Green Tourism dan Slow Tourism berpengaruh signifikan terhadap Sustainable Ecotourism, Keputusan Berkunjung berpengaruh signifikan terhadap Sustainable Ecotourism. Selanjutnya Green Tourism dan Slow Tourism tidak berpengaruh signifikan terhadap Sustainable Ecotourism melalui Keputusan Berkunjung.

Sustainable tourism has become the main focus in efforts to maintain a balance between economic growth and environmental and cultural preservation supported by the concepts of green tourism and slow tourism. Nglanggeran Tourism Village was chosen as the research location because it is a destination that promotes ecological and cultural sustainability. The purpose of this research is to find out and analyze the effect of Green Tourism and Slow Tourism on Sustainable Ecotourism through Visit Decisions in Nglanggeran Tourism Village. The population in this study were people who visited the Nglanggeran Tourism Village, with a total of 100 respondents. The analysis technique used in this research is using validity test, reliability test, descriptive statistical analysis, classical assumption test, regression analysis with 2 models and hypothesis testing. Based on the results of the analysis and discussion it is known that Green Tourism has no significant effect on Visit Decisions, while Slow Tourism has a significant effect on Visit Decisions. Furthermore, Green Tourism and Slow Tourism have a significant effect on Sustainable Ecotourism, Visit Decisions have a significant effect on Sustainable Ecotourism. Furthermore, Green Tourism and Slow Tourism have no significant effect on Sustainable Ecotourism through Visit Decisions.

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