Khoiron, M. (2024) Pengaruh Kepercayaan, Keamanan dan Kualitas Pelayanan terhadap Keputusan Pembelian Motor Honda Secara Online (Studi Kasus pada PT Mitra Phinastika Mustika Pasuruan). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

Fraud often occurs when making purchases through online and the convenience services provided by manufacturers when making purchases are considered by consumers to make purchases.The purpose of this study was to determine and analyze the effect oftrust, safety and service quality on purchasing decisions for Honda motorcycles by online. This type of research is quantitative. The sampling technique used a purposive sampling technique using a questionnaire that was distributed to 100 respondents who had bought a Honda motorbike by online at PT MPM Motor Pasuruan. The analytical method used inthis study is Multiple Linear Regression analysis. The results showed that the variables of trust, safety and service quality simultaneously influence purchasing decisions. Partially, the variables of trust, safety and service quality influence purchasing decisions. The multiple linear regression analysis test shows that the effect of safety is more dominant than trust and service quality in purchasing decisions for Honda motorbikes by online. The results of the analysis of the coefficient of determination are 66,6%, while the remaining 33.3% is influenced by other variables not examined in this study.

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