Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Kepuasan Pelanggan J.Co Donuts & Coffee

Fauzy, Firda Anisa (2022) Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Kepuasan Pelanggan J.Co Donuts & Coffee. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This study aims to determine the simultaneous effect of product quality, price, and brand image on customer satisfaction at J.CO Dounts & Coffee in Malang City. This research is a causal associative research using a quantitative approach. The research was excavated from 140 customers. The data collection technique used is a questionnaire measured by a Likert scale. The results of shown that Product Quality (X1), Price (X2), and Brand Image (X3) have a significant effect on customer satisfaction (Y). Prices that are formed from affordability, price-matching benefits, and competitiveness have the most influence on customer satisfaction.

Item Type:	Thesis (Undergraduate)
Additional Information:	Firda Anisa Fauzy NIM: 17022000107
Uncontrolled Keywords:	ProductQuality, Price, Brand Image, Customersatisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	azka Azka Irbah Nadhirah
Date Deposited:	23 Apr 2025 06:46
Last Modified:	23 Apr 2025 07:40
URI:	https://eprints.unmer.ac.id/id/eprint/4910

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