Zakiyah, Wardatuz (2024) Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skintific pada Mahasiswa FEB Program Studi Manajemen Unmer Malang. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This researcher provides the background to the importance of skincare for the face. Whichaims to protect from sun exposure and improve the skin barrier on facial skin. This researchuses quantitative analysis with descriptive methods. The population used in this researchwas 97 consumers who filled out a Google Form questionnaire. This research uses SPSSdata analysis techniques. The results of this research show that the first hypothesis is thatpromotion and product quality have a positive and significant effect on purchasingdecisions for skintific products, product quality has a significant effect on purchasingdecisions and purchasing decisions have a significant effect on consumer satisfaction.

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