Ulhaq, Muhammad Dliya (2023) Pengaruh Lokasi, Harga, dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Bengkel Mili Klinik Motor Cabang Kediri. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

For business people, the satisfaction of a consumer is the most important thing and the top priority in running their business. The satisfaction of a consumer is influenced by various factors, these factors include location, price and quality of service provided by the company. This study aims to examine the effect of location (X1), price (X2) and service quality (X3) on customer satisfaction (Y) at Bengkel Mili Klinik Motor Kediri Branch.
The population in this study is consumers who service motorcycles at Bengkel Mili Klinik Motor Kediri Branch Using purposive sampling techniques with the number of samples in this study was 80 people. The data collection technique in this study was through filling out questionnaires. The analysis technique uses multiple linear regression analysis methods with the help of the SPSS program.
Based on the results of the study, it can be seen that simultan there is a positive and significant influence of location (X1), price (X2) and service quality (X3) on consumer satisfaction (Y). In addition, based on this study, it can be seen that partially location (X1) has a positive and significant effect on consumer satisfaction. Partially, price (X2) has a positive and significant effect on consumer satisfaction. Meanwhile, partial service quality (X3) has a positive and significant effect on customer satisfaction and service quality is the most dominant variable in this study.

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