Rene, Angelina Santria (2023) Pengaruh Kemudahan Dan Kepercayaan Terhadap Minat Pembelian Online Pada Media Sosial Instagram ( Studi Kasus Pada Mahasiswa Program Studi Manajemen 2021 Unmer Malang). Undergraduate thesis, Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang.

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Abstract

This study aims to determine: (1) the effect of trust on purchase intention on Instagramsocial media. (2) the effect of ease of purchase intention on Instagram social media. (3) theeffect of trust and convenience on purchase intention on Instagram social media. This typeof research uses quantitative data. The population of this study were 364 students of the2012 Management Department at Merdeka University Malang. The sample in this study ispart of the population, namely as many as 78 respondents from the 2021 publictransportation Management Department students. The data collection technique used aquestionnaire which had been tested for validity and rehabilitation. The data analysistechnique used is multiple regression. Based on the results of the SPSS application usingdescriptive statistics, it can be seen that the amount of data in this study was 78respondents. The minimum value of X1 is 1.00 and the maximum is 5.00, the mean valueis 21.6795 with Std. Deviation 4.90029. For a minimum X2 value of 1.00, a maximum valueof 5.00, a mean value of 35.9744 with Std. Deviation 7.60378. and for variable Y theminimum value is 1.00 and the maximum is 5.00, the mean value is 24.8590 with Std.Deviation 5.30064

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