Budiyanto, Hery, Winansih, Erna, Brimantyo, Harril and Iqbal, Muhammad (2019) Pembinaan aspek produktivitas, desain, dan pemasaran pada UKM kerajinan gift box. Jurnal Pengabdian kepada Masyarakat, 9 (1). pp. 70-75. ISSN 2548-1487 (Online)

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Abstract

The global economic competition becomes a challenge for SMEs creative handycraft products. The problem that often faced is minimal production capacity when compared to consumers demand, especially related to product ion equipment and product design.Another problem is the lack of marketing media will affect to consumers interest in getting creative craft sector. for this reason, it is necessary to develop SME creative products that have high economic value and competitiveness and are Able to absorb labor so that they can reduce unemployment and poverty. Small and medium scale businesses have the potensial to be developer by utilizing all the resources that are owned both natural resources, human resources and local culture, so that it becomes the economic strength of the local community. One of the creative industres of SME that develop in the City of Malang is UKM that products gift boxes selected as partners in the Community Partnership Program (CPM) with a focuson fostering aspects of production, design and marketing. Facilitation of SME partners on aspects has increased productivity through the manufacture of cardboard/Paper pattern cutter tools with Jack power with increases production by up to two times compared to the manual cutting process, in addition to product diversification done by makin 10 New products. Mareketing development is carried out by perfecting promotional facilities in the form of 1 product catalog and 1000 brochures so that these SMEs can prepare themselves when conducting exhibition both locally and nationally.

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