Aziz, Aldhi Muhammad (2024) Pengaruh Informasi Pasar Saham dan Keputusan Investasi terhadap Efektivitas Pembelian Saham di Aplikasi Investasi Digital. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This research aims to determine stock market information and investment decisions on theeffectiveness of purchasing shares in digital investment applications. In this research,researchers used descriptive quantitative methods by processing primary data throughquestionnaires given to the general public who play stocks on digital investmentapplications. The sampling technique used in this research is purposive sampling. Thenumber of samples taken by researchers was 100 respondents who were distributed onlineor using Google-form media. Meanwhile, data analysis techniques are processed usingSPSS 26. This analysis includes validity tests, reliability tests, t-tests, f-tests, classicalassumption tests which include normality tests, multicollinearity tests, andheteroscedasticity tests. The results of this research show that stock market informationand investment decisions simultaneously have a significant and positive influence on theeffectiveness of purchasing shares in digital investment applications. The partial test showsthat stock market information (X1) has a significant and positive effect on the effectivenessof purchasing shares in digital investment applications because the significant value is0.000 < 0.05 with a calculated t value of 3.831 > 1.985. Meanwhile, investment decisions(X2) have a significant and positive effect because the significant value of investmentdecisions (X2) is 0.000 0.05 with a 1 count value of 6,749 1.985 t tabeLvalue. So inconclusion, the two variables that have the same influence show significant and positivevalues, but it can be seen that the value is greater or is the dominant investment decisionvariable (X2) which influences the effectiveness of purchasing shares in digital investmentapplications. The greater or wiser the investment decisions made in buying shares, themore effective it will be in buying shares in digital investment applications.

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