Putri, Shabrina Atha (2024) Analisis Pengaruh Media Sosial Dan Penjualan Produk Terhadap Business Performance (Studi Pada Umkm Kuliner Di Kota Malang). Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Malang City Is A City With Many Culinary Enthusiasts. The Aim Of This Research Is (1) To Understand Whether Social Media And Product Sales Influence The Business Performance Of Culinary Msmes In Malang City (2) To Understand Whether Social Media Influences The Business Performance Of Culinary Msmes In Malang City. (3) To Understand Whether Product Sales Influence The Business Performance Of Culinary Msmes In Malang City. The Analysis Techniques Used In This Research Are The F Test, T Test, R Test, And Multiple Linear Analysis. Based On The Results Of This Research Hypothesis Test, Product Sales Have The Greatest Value Than Social Media Because Product Sales Are A Benchmark Tool For Businesses Because They Can Find Out Accurate Data About Products From Businesses

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