Yasmin, Saila Irfany (2024) Analisis Strategi Pemasaran Dalam Peningkatan Penjualan Batik Lembayung Dengan Menggunakan Metode SOSTAC. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Analysis of Marketing Strategies in Increasing Sales of Lembayung Batik Using the SOSTAC Method. This study aimsto determine how marketing techniques are applied to increase sales of Batik Lembayung using the SOSTAC method and also toassess the effectiveness of social media used by Batik Lembayung. This type of research is qualitative research using the SOSTAC method. The research instruments are observation, interviews, and documentation on Lembayung Batik. The source of data for this research is the results of interviews from batik and
also the direct owner of Batik Lembayung. As for the results, the existence of Tiktok is also able to revive and can increase sales of Batik Lembayung even more than before. Batik Lembayung has efficiently used digital marketing methods across three channels, including Shopee, Tiktok, and Instagram. Batik Lembayung has succeeded in creating a different change than before by utilizing the SOSTAC approach. Overall, there has been a noticeable increase in sales across all platforms since the SOSTAC approach was implemented, with a good and constant impact. The Lembayung Batik Marketing Strategy is based on the SOSTAC theory, which outlines all the planned tasks that must be completed to achieve the goals, as can be deduced from the research mentioned above

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