M, Ikhwanul Fajar (2024) Analisis Strategi Pengembangan Agrowisata California Cialam di Desa Cialam Jaya, Kabupaten Konawe Selatan, Sulawesi Tenggara. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

The research aims to analyze the California Cialam Agrotourism development strategy using SWOT analysis by identifying strengths, weaknesses, opportunities, and threats that can influence the development of California Cialam Agrotourism. The research method with data analysis technique using IFAS and EFAS, IE matrix, and SWOT matrix. From the total results of the IFAS matrix analysis 3,00 and the EFAS matrix 3,01, it’s used as a reference in the IE matrix analysis. With the results showing that California Cialam Agrotourism is in position I in the matrix IE which means grow and build. The strategies usually carried out in position I of the IE matrix are market penetration, market development, and product development. And the result of the SWOT matrix analysis concluded the strategi can be recommended for California Cialam Agrotourism is the SO (Strength-Opportunity). With the SO Strategi California Cialam Agrotourism can maximize its strategic location to attract market penetration and maintain product quality, and can utilize environmentally friendly management as an attraction in digital promotions.

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