Elang, Constantin Ricki (2023) Analisis Penerapan Digital Marketing Menggunakan Metode Sostac sebagai Solusi dalam Upaya Mencapai Bisnis Berbasis Technopreneurship. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Digital marketing is an activity of market binding, market execution, and marketexploration. Digital Marketing also means doing promotions with digital mediaonline. The purpose of digital marketing itself is to help make it easier to carry outpromotions so that the sales or marketing system increases and increasesawareness of social media users. Currently, eternal fruit shops do not rely ondigital marketing to promote their sales. Sales are still in the form of physicalstores. The purpose of making digital marketing is to increase awareness of socialmedia users of Tiktok and Instagram. To assist in implementing digital marketing,it is necessary to have a method used. The method used is the SOSTAC method inplanning. The goal of the SOSTAC method is to build a comprehensive plan formarketing. By making digital marketing by applying the SOSTAC method inplanning which generates a lot of awareness of the Abadi Fruit Shop on socialmedia Tiktok and Instagram.

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