Saputra, Riko Andrean (2023) Analisa Penjualan Umkm Di Era Digital. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

MSMEs that are resilient in all conditions, including recessions, are the foundation of the Indonesian economy. Especially in rural areas in Indonesia, small business owners often seem to start small, grow, die, then start again, and so on without ever being able to build their company steadily over time. But even without being able to grow it, it can survive because of its strong economic foundation. The use of digital technology-based marketing concepts (digital marketing) provides hope for MSMEs to develop into centers of economic power. MSME actors collaborate digital-based promotional media and distribution media to get the
maximum profit. Currently, almost all MSME businesses or even restaurant an fast food businesses use digital marketing-based promotion and distribution media. Some businesses that tend to want to survive in offline life are slowly experiencing setbacks

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