SARI, SELLINDA FITRI KARTIKA (2023) PENGARUH KUALITAS LAYANAN BRIMO TERHADAP KEPUASAN NASABAH (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Banyuwangi). Diploma thesis, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MERDEKA MALANG.

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Abstract

This study aims to evaluate the effect of BRImo application service quality on customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk Banyuwangi Branch. The number of samples in this study were 70 respondents. The sampling technique used purposive sampling, the data collection technique in this study used a questionnaire, the data analysis technique used simple linear regression. The results of this study indicate that the service quality variable has a significant effect on customer satisfaction.
Based on the results of the R Square test of 0.477, it can be concluded that the contribution of the Service Quality Variable (X) to Customer Satisfaction (Y) is 47.7%, while the remaining 52.3% is influenced by other variables outside the research.

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