Muhibbuddin, Rifqi Ihza (2023) PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG. Diploma thesis, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MERDEKA MALANG.

Preview	Text HALAMAN AWAL.pdf Download (3MB) | Preview
Preview	Text 13. BAB I.pdf Download (304kB) | Preview
	Text 14. BAB II.pdf Restricted to Repository staff only Download (367kB)
	Text 15. BAB III.pdf Restricted to Repository staff only Download (440kB)
	Text 16. BAB IV.pdf Restricted to Repository staff only Download (939kB)
	Text 17. BAB V.pdf Restricted to Repository staff only Download (186kB)
Preview	Text 18. DAFTAR PUSTAKA.pdf Download (298kB) | Preview
Preview	Text 20. LAMPIRAN HASIL CEK PLAGIASI.pdf Download (800kB) | Preview

Abstract

This study aims to analyze and determine the effect of the service marketing mix in the form of products, promotions, locations, people, processes and physical evidence both partially and simultaneously on customer satisfaction. The number of samples in this study were 125 respondents. The sampling technique used purposive sampling. Data collection techniques in this study using a questionnaire. The data analysis technique uses multiple linear regression analysis. The partial results show that product, promotion, process and physical evidence variables have a significant effect on customer satisfaction while location and people variables have no significant effect on customer satisfaction. Simultaneously the variables of product, promotion, location, people, process, and physical evidence have a significant effect on customer satisfaction.

Actions (login required)

View Item