Pengaruh relationship marketing terhadap kepuasan nasabah pada PT.Bank Rakyat Indonesia Kota Malang

Kesa, Graciana Clementina (2023) Pengaruh relationship marketing terhadap kepuasan nasabah pada PT.Bank Rakyat Indonesia Kota Malang. Diploma thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This study aims to analyze the effect of relationship marketing on customer satisfaction. The methods used in this study are quantitative research, the population in this study is savings customers, the sample number of 70 respondents, sampling techniques using purposive sampling, data collection techniques using questionnaires and data analysis techniques using simple linear regression analysis. The results showed that relationship marketing had a significant effect on customer satisfaction.

Item Type:	Thesis (Diploma)
Additional Information:	Graciana Clementina Kesa NIM : 19061000048
Uncontrolled Keywords:	relationship marketing, customer satisfaction
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > D3 Perbankan dan Keuangan
Depositing User:	Gendhis Dwi Aprilia
Date Deposited:	04 Dec 2023 05:33
Last Modified:	07 Dec 2023 04:07
URI:	https://eprints.unmer.ac.id/id/eprint/3781

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