Khouroh, Umu ORCID: https://orcid.org/0000-0001-8543-9044, Ratnaningsih, Christina Sri and Rahayudi, Bayu (2021) Resilience Strategy for The Tourism Sector in the New Normal Era : Pentahelix Synergy. In: International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021, 8 September 2021, Universitas Merdeka Malang.

Preview	Text 3.C.1.1.5. Resilience Strategy for The Tourism Sector in the.pdf Download (893kB) | Preview
Preview	Text Hasil Cek Plagiasi.pdf Download (3MB) | Preview

Abstract

This study aims to explore the impact of the COVID-19 outbreak on tourism in Batu City and formulate a resilience strategy. This study uses a model-building method with a descriptive approach, this is based on the purpose of research that examines tourism problems in Batu City as a result of the COVID-19 outbreak. Several strategies and programs have been inventoried for tourism recovery in Batu City, namely: rebranding of Batu City tourism, innovation for tourism village, development health protocol awareness movement, tour package innovation, institutional strengthening. All parties in the pentahelix (academics, business, community, government and media) play an important and significant role in the development of Batu City tourism. The pentahelix synergy in tourism recovery in Batu City is an effective strategy. Some strategies and programs that are implemented will not be optimal if one party does not play a maximum role. Therefore, collaboration is absolutely needed in the restoration of tourism in Batu City.

Actions (login required)

View Item