Tobong, Anastasia Amanda Harumdiana (2021) Social Media Design Implementation on Amore Coffee's Instagram as an Effort for Visual Content Development and a Strategy of Product Marketing. Diploma thesis, Fakultas Ilmu Sosial dan Ilmu Politik.

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Abstract

Social media holds an important role in marketing strategies nowadays. Social
media can make any business advertise and introduce its brand to the user. One of
the most popular social media platforms for marketing is Instagram. Instagram has
several useful features for marketing strategies, such as home page, hashtags,
comments, business account, business insight, and others. Instagram is a visualbased
social media, so business people who used social media as their marketing
strategies must pay attention to visual promotion. The most effective idea for make
interesting visual content is with graphic design. Graphic design helps people see
the catchy information to remember. Before making the design, it is essential to
know about the elements of graphic design, colors, and a content plan. The writer
has an opportunity to make a design for Amore Coffee social media content. The
design includes the picture of the products, text, and color, other elements.

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