Budiyanto, Hery, Tutuko, Pindo, Winarsih, Erna, Setiawan, Aries Boedi and Iqbal, Muhammad (2020) Virtual Expo Menggunakan Panggung sebagai Solusi Pameran Online di Masa Pandemi COVID-19. ABDIMAS: Jurnal Pengabdian Masyarakat, 5 (3). pp. 202-208. ISSN 2548-7159 (e)

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Abstract

Marketing of Micro, Medium and Small Enterprise (MSME) products through exhibitions is
an effective means of selling MSME products. However, the COVID-19 outbreak that broke
out in early 2020 has a significant impact on the lives of people around the world. Several
online marketing alternatives can be done, including: e-Commerce, e-Marketplace, and
Virtual Exhibition. Virtual exhibitions can be a solution amid the ban on crowding during
large-scale social restrictions. Virtual exhibitions are events that can be watched on computers
and cell phones using the internet directly (live streaming) or via Youtube channels
from anywhere and anytime. The virtual exhibition and knitting craft workshop entitled “Virtual
Expo and Workshop for MSME Malang City was successfully held at Merdeka University
Malang on September 12, 2020. Virtual Expo involved 6 MSMEs communities in Malang
Raya, each MSME community arranging products at booths along with booth keepers. The
knitting workshop was attended by 12 participants on a portable stage. Taking pictures and
videos of products and interviewing exhibitors and knitting workshops broadcast live (live
streaming). The event applies the results of Higher Education Leading Research in the form
of a portable stage and an inflatable stage roof with independent photovoltaic energy.

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