Rofieq, Mochammad, Widjajani, Roos and Roedjinandari, Nanny (2020) Desain Booth untuk Usaha Kecil dan Mikro (UKM) Sebagai Sarana Branding Kampung Wisata Kuliner. In: Seminar Nasional Teknologi, 10 Nopember 2020, Fakultas Teknik Universitas Merdeka Malang.

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Abstract

One of the areas in Malang City where most of its citizens are young people who are entrepreneurs in the culinary field is
RT.02 / RW.13 Kelurahan Bunulrejo, Blimbing District. The culinary field UKM players in this area form a forum for activities
together with the name "Kampung Kuliner Pring Koening". The problem that occurs is the booth that is used to market products is
still partial in each UKM, there is no design that can provide branding for the existence of a culinary tourism village in this region.
The stages used are brainstorming with culinary MSEs, identifying the types of culinary products being marketed, determining the
dimensions of the booth on the basis of the placement area, and making booth designs that can provide branding for culinary tourism
villages. From the resulting design, a booth prototype was made as a tangible form of the product being designed. With this branding,
every consumer who visits not only buys the food or drink offered, but can also feel comfortable while getting an image of the culinary
tourism village. So that this will have an impact on increasing the productivity and welfare of MSEs.

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