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Handicraft Product Design For Micro And Small Enterprise In Malang Tourism

Rofieq, Mochammad, Sudjito, Soeparman, Sugiono, Sugiono and Herminingrum, Sri (2018) Handicraft Product Design For Micro And Small Enterprise In Malang Tourism. In: 3rd International Conference of Graduate School on Sustainability 22-23 September 2018, 22-23 September 2018, Universitas Merdeka Malang.

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Malang City has 77,778 MSMEs and 141,906 workers in various business sectors, one of whic is a Handicraft. Micro and small enterprises in this city are known to have good and quali products, but there are still many of these MSEs who still have to struggle in the design their products. The existing problem is that there has not been handicraft product desig special for micro and small enterprises in Malang Tourism. The method used in this stud was focus group discussion activity which was done with the handcrafters of Malan handcrafters association. The research has produced the handicraft product designs for MSE in this city. The designs are the use of the word Malang on the product; use of the picture the town’s monument; picture of lion’s head and lotus as symbol of the town; beautiful; shar color; unique and dynamic impression; functional aspect of the product; easy to carry; an light.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Mochammad Rofieq NIDN: 0715096901
Uncontrolled Keywords: focus group discussion; handicraft; MSEs; product design
Subjects: T Technology > TS Manufactures
T Technology > TT Handicrafts Arts and crafts
T Technology > TX Home economics
Divisions: Fakultas Teknik > S1 Teknik Industri
Depositing User: Rita Juliani
Date Deposited: 02 Nov 2021 04:55
Last Modified: 02 Nov 2021 04:55

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