Rofieq, Mochammad, Sudjito, Soeparman, Sugiono, Sugiono and Herminingrum, Sri (2018) Handicraft Product Design For Micro And Small Enterprise In Malang Tourism. In: 3rd International Conference of Graduate School on Sustainability 22-23 September 2018, 22-23 September 2018, Universitas Merdeka Malang.

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Abstract

Malang City has 77,778 MSMEs and 141,906 workers in various business sectors, one of whic is a Handicraft. Micro and small enterprises in this city are known to have good and quali products, but there are still many of these MSEs who still have to struggle in the design their products. The existing problem is that there has not been handicraft product desig special for micro and small enterprises in Malang Tourism. The method used in this stud was focus group discussion activity which was done with the handcrafters of Malan handcrafters association. The research has produced the handicraft product designs for MSE in this city. The designs are the use of the word Malang on the product; use of the picture the town’s monument; picture of lion’s head and lotus as symbol of the town; beautiful; shar color; unique and dynamic impression; functional aspect of the product; easy to carry; an light.

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