Rofieq, Mochammad ORCID: https://orcid.org/0000-0003-1425-8793, Widjajani, Roos and Roedjinandari, Nanny (2020) PRING KOENING” Di Kelurahan Bunulrejo Kecamatan Blimbing Kota Malang. Jurnal ABM Mengabdi, 7 (2). pp. 27-34. ISSN 2477-6432 (p) ; 2721-141X (e)

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Abstract

One of the areas in Malang City where some of its citizens are young people who are entrepreneurs in the culinary field is Bunulrejo Village, Blimbing District, especially in RT.02 / RW.13. The SMEs in this area form a forum for activities together with the name "Pring Koening Culinary Village". This community is a partner in the Unmer Building Village Program with a focus on integrating the management of culinary SMEs with the development of tourist areas as well as fostering independence and entrepreneurship for the younger generation in this region. Through this program, a positive synergy has been generated between academics and the community in developing culinary tourism areas, so that every visiting consumer not only buys the food / drink offered, but also feels comfortable while traveling and gets the image of the branding provided.

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