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Konstruksi tanggungjawab sosial untuk peningkatan komersialisasi perusahaan

Adi, Dodot Sapto (2012) Konstruksi tanggungjawab sosial untuk peningkatan komersialisasi perusahaan. Jurnal Bisnis dan Manajemen, 1 (1). pp. 58-66. ISSN 1829-7528

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Abstract

Corporate social responsibillity is unique strategy to build the corporate image. This business methode has unlimated varian and foccused as the relationship builds that give the best non material impact for corporate profitability. The concept developed are manifest and latent strategic. They are geered in the internal campaign program oriented to internal public empowerment. It is implemented to maintain the better management as moral target through capacity building, the facilities available and building the corporateculture through the public internal sinergy especially by using the effective business communication.

Item Type: Article
Additional Information: Dodot Sapto Adi NIDN:0719096102
Uncontrolled Keywords: tanggungjawab sosial, citra perusahaan, kampanye internal, strategi laten
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Users 14 not found.
Date Deposited: 25 Nov 2019 08:15
Last Modified: 15 Sep 2020 02:07
URI: https://eprints.unmer.ac.id/id/eprint/90

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